More Blue Gradients and West Coast Hours For An East Coast Agency
The spoiler alert here is that after a wild 10 or so months, I bailed out on South Carolina agency Blue Acorn iCi to pursue another dream. While I was their Creative Director, however, I got to meet and manage a crew of UX assassins, as well as help close a few deals along the way. One of them was landing 1MM in business in my first 30 days. I wrote that to sound like it was all me… but it's fun to pretend. Note: much of this page is BAiCi focused - the client stuff is, as usual, under NDA.
BLUE ACORN iCi
// 2023 - 2024
TEAM:
SCOTT SCHERMER
ADRIENNE HODGES
ROGELIO LEAL
CHRIS H.
LISA MOSOW
MY ROLE:
DIRECTOR
TEAM LEAD
IC CREATIVE
ESTIMATION
A large part of my job involved trying to invoke a brand style into Blue Acorn, as the agency had been through several reorganizations and re-modelings of their business structure and the Design org felt many of those ripples. I figured they were getting a little lost with the look and feel of things. Luckily, that’s my favorite place to navigate.
One of the long term projects I kickstarted was a set of educational docs - both for our clientele and for internal use. While I’m as eye-rollingly exhausted with the design industry trying to over-explain itself - the idea here was to break it down into simple, scannable, “hey I’m not a designer” styled bullet points. Stop teaching, start showing. That kind of thing.
Topics discussed in painstaking thoroughness (with a dash of my usual bloviating) were focused primarily on two concepts: how to hire, manage, and motivate a team of senior creatives - and how the agency can estimate, present, and ship great work.
